Small Businesses Give Back This Holiday Season
Since 1979, nonprofit Community Resource Center (CRC) has been serving North County San Diego residents in need, particularly households that struggle with safety, stability, self-sufficiency, homelessness, and domestic violence. CRC provides critical assistance through its domestic violence prevention and intervention programs, integrative services which include homelessness prevention and emergency housing, food and nutrition program, and counseling services.
Each year as the holidays approach CRC hosts Holiday Baskets, San Diego’s largest distribution program, providing a dignified and free shopping experience for local families and individuals in need. Now in its 35th year, over 1,500 low-income households will receive basic necessities, a holiday meal, and a few gifts. In order to make Holiday Baskets possible, CRC depends on support from other local businesses. Among these is El Camino Bike Shop, which voluntarily restores gently used bicycles to be given away as free gifts to children at the Holiday Baskets event; more than 400 bikes were given away last year. Gems of La Costa is another local supporter, which displays a “charity charge jar” in their store for patrons to contribute. Charity jar donations help provide holiday meals for families who attend Holiday Baskets. Gems of La Costa is also sponsoring CRC’s Jingle and Mingle Fundraiser on Dec. 7.
“Over 1,500 low-income households will receive basic necessities, a holiday meal, and a few gifts.”
CRC Board of Directors member Carl Wright owns Encinitas’ Lotus Café, which has donated a portion of its profits to CRC for many years. “My wife and I see it as a very important duty to serve those less fortunate in our community,” Carl said. “As the owners of Lotus Café restaurant, we play a role in the community on an economic level, but it was also important to me to play a role with the most vulnerable members in our community on a personal level, too.” Other local businesses that give back to the community and support CRC include JW Floor Covering, KRC Rock Landscape Supply and Building Materials, Cut Loose Solana Beach, ETC Building & Design, and Dudek.
This year’s Holiday Baskets distribution will take place on Dec. 15, 16, and 17 at the Del Mar Fairgrounds Grand Stand. For more information about the program, including a wish list of most-needed items, call 760-230-6501 or visit crcncc.org/holidaybaskets.